We come to you for a day. Two weeks later you have five films and every email, letter, text, and post your campaign needs. It's all written, all dated, and ready to send.
Five campaigns this fall. Shoot days book from mid-September to mid-October.
3 years
Running the same campaign for FCA Philadelphia
1 day
All the filming we need from you
2 weeks
From shoot day to your inbox
Nov 3
Everything in your hands, guaranteed
Not because the team stopped caring. Because there's no time left. Here's how it usually goes:
You're not behind. You're just out of hours. That's the whole problem, and it's fixable.
We spend a day with you. We film three people whose lives your work changed, plus your leader making the ask. Then we write your entire campaign from those same interviews.
Every email, the letter, the texts, the posts. We write all of it, and we date all of it.
We interview each person first, then film them telling it in their own words.
Everything is in your hands by November 3. We load it into your systems together.
Three steps. Only one of them takes a day.
Step one
One call in September. You tell us about your year. We pick the theme and the three people who carry it.
Step two
One day at your place. We interview everyone ahead of time, so the day itself is calm. Your staff keeps working. You get the trailer back within a few days, so you have something real in hand while the rest is still being cut.
Step three
Early November, we sit with your team and schedule the whole campaign. Then you hit send on the dates.
I built this campaign for Philly FCA while I ran marketing for FCA in the Mid-Atlantic. I rebuilt it each fall, and they've asked for it again every September since.
The 2025 Philly appeal film
“Your gift turns into 14 huddles across the city.”
That line came out of the interviews, not a brainstorm.
Everyone we film hears the same thing before we roll: this has to be your complete story, not something I made up. That's why it sounds like them, because it is them.
Devon's story · 2025
Aleyia's story · 2024
All of it comes from the same shoot day and the same interviews.
Total value
$26,000
Every image on this page is a still pulled from the films themselves. Forty of them come with your campaign.
You can, and for a single video that may be the right call. The difference is what happens after the film is done: you'd still be writing the nine emails, the letter, the texts, and the posts yourself. Here it's the films and the whole campaign, from one person, for one price.
If you have someone who can film, edit, write nine emails, design a mailer, and build a calendar in October, then yes. Most teams have one of those people, not all five. That's usually the honest answer.
One planning call, access to three people willing to tell their story on camera, your photo archive so the films aren't just talking heads, and one person who can send the emails. That's it.
You approve every film before anything goes out. If one doesn't ring true to your people, we recut it until it does, at no cost.
No, and we say so up front. The emails and texts go out from your accounts. We hand your printer finished files, and printing and postage are yours (usually 42 to 78 cents a piece). We build everything and schedule it with you. You press send.
We won't give you a number, and you should be careful with anyone who does. What a campaign raises depends most on who works it. We're responsible for the campaign being excellent, on time, and loaded. You're responsible for working it.
Five things, and we date all of them with you in November. Send the story emails on the dates. Personally send a film and a short note to your top donors in early December, and we write those notes for you. Show up on Giving Tuesday to reply to people. Screen the film in whatever room you're already gathering in that month. Then work the last three days of the year, including a text on the evening of December 31. That's the list. Everything else is ours.
Maybe, and it depends on when your board meets. Tell us on the call and we'll be straight with you about whether the calendar works. If it doesn't, we'll say so rather than take your money.
Yes. They're built for the year-end appeal, and the same films work at a banquet or an event later in the year. The forty stills come with a guide for using them all year.
$10,000
Everything above. Filmed in a day, delivered in two weeks, in your hands before Giving Tuesday.
Standard
$6,000 + $4,000
Six at signing to hold your date, four when the campaign is delivered.
Paid in full
$9,500
Five hundred off, and first pick of the shoot dates.
Everything in your hands by November 3, loaded and scheduled before Thanksgiving. If we miss either one, we write you a check for $2,500. One condition: you show up to the loading session.
You approve every film before anything launches. If a film doesn't ring true to your people, we recut it until it does, at no cost.
We'd rather tell you now than twenty minutes into a call.
Shoot days book from mid-September to mid-October. We hold two weeks after the last one to finish everything by November 3.
If direct mail is part of your plan and you've never mailed before, we need you signed by September 30. Postal permits take longer than anyone expects.
Twenty minutes. We'll tell you honestly whether this is your year.
