The Worst-Kept Secret
Your work changes lives, and too few people know it.
If you're the whole department at a nonprofit, every Friday you'll get one practical fix so the right people can find you, fund you and join the work.
Too many good nonprofits are the best-kept secret in town.
The work is real, and it stays trapped inside the building. The website doesn't say it, the stories never leave the folder, and the first gift hears nothing back. It isn't because anyone decided that. It's because you're the whole department, and there's never time to tell it.
Here's how it works.
On Friday, you read one idea.
It takes about five minutes, and it's always about getting your work found, funded or joined.
During the week, you do one thing.
Every letter ends with one thing you can do in ten minutes at your desk.
When you're ready, you see how your own website reads.
The free scorecard reads your site the way a first-time donor would and names your three best fixes.
It comes from me, Braden Beck.
I spent five years being the whole department, so I know what it is to watch the best story in the building never leave it. This year we read the websites of 2,412 nonprofits in DC, Maryland and Virginia, and every letter draws on what we're learning.
The goal is to become the worst-kept secret in your field.
That means supporters stop saying "I didn't realize you did that," and the right people find you, fund you and get to be part of the work.
Get The Worst-Kept Secret every Friday.
It's one practical letter a week, it takes five minutes to read, and you can stop it with one click.
Want to see where your website stands today?
The scorecard is free and takes about three minutes, and your report lands in your inbox.